The Problem About Using Sex in Advertisements Essay

Advertising is an important form of communication between products and customers. How to get viewers’ attention is first thing need to consider for advertising. Sexual appeal is become very useful tool in advertising, and it use is increasing. The sex appeal has a very long history, the first sex appeal advertising was introduced in 1911 by Woodbury’s Facial Soap (Campaign,2014). Once this advertising is released it has caused an enormous controversy, it is considered so risquà © and inappropriate by several readers, even their cancelled their subscriptions to the magazine immediately (O’Barr,2011) . However, by today’s sexually liberated standards, this advertising already is positively chaste. During the next 93 years, sex is become a†¦show more content†¦This issue essay will try to find different writers’ opinion to discuss the answer about why the advertising need use sexual appeal? Sex in advertising actually work? Moreover, whether or not it is ethical to use sexual appeal appeals in advertising? 5. Literature Review Nowadays, sex appeal is essential element for advertising; sex is everywhere that has been becomes the media constant companion. Sexual in advertising has many types such as nudity, sexual behavior, physical attractiveness, sexual referents and sexual embeds that make sex is exist in advertising across many forms (Reichert Lambiase, 2003). Therefore, Reichert (2007) state that sex in advertising has been defined as advertising tool for a wide variety of products that use sexuality in the form of nudity, sexual imagery, innuendo, and double entendre. Shahid as cited in Reichert (2007) said that sex in advertising really works in some products, at least for advertisers like Calvin kelvin, Dolce Gabbana and Victoria’s Secret. They are successful through use erotic appeals to get commercial success. A message if want has opportunity to influence viewers, at least let their seen or heard, use sexual in advertising is effective approach, therefore, sex used in advertisings primari ly to attract attention to the advertising (Reichert,2007;O’Barr,2011å† Ã¦â€° ¾2ä ¸ ª) . Sex in advertisingShow MoreRelated Humor Should Replace Sex in Media Advertising Essay1601 Words   |  7 PagesHumor Should Replace Sex in Advertising   Ã‚  Ã‚   In todays society, we as consumers are exposed to media on a daily basis. Beginning the day with a glance at the daily newspaper and finishing the evening with a television program, the average person cannot escape the clutches of the media in its seemingly endless forms. Along with presenting objective information that includes local news, weather, and sports, a main function of modern media is advertising.    Two effective methods of catchingRead MoreSex in Advertising1358 Words   |  6 PagesSex in Advertising I chose sex in advertising for my research topic because I do not know about it well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds of advertising. I wonder that there are some physiological reasons why people pay attention to sex images. Also, learning about sex in advertising is useful for my career because I want to work for an advertisingRead MoreNegative Effects of Sex in Advertising1151 Words   |  5 Pagescommercials and advertisements that people see each day. The average person is opportuned to see about 2,500 advertisements each day. These advertisements can be from a commercial about a detergent that makes your cloth smell really good after washing it to another commercial that is about people seeing you as a celebrity because you are driving a certain brand of vehicle. So how can these advertisers differentiate themselves from t he other commercials that you see everyday? They simply use sex. Sex in advertisingRead MoreUse Of Diction And Its Effects On Adult Men With Erectile Dysfunction1139 Words   |  5 Pagesabbreviated ED (Medicines - EMC). It is stated that about 30 million men in the United States suffer from ED (Viagra). In Viagra commercials and advertisements, blunt diction is utilized to highlight the common insecurities of men, which creates this idea that in order to fulfill one’s manliness, then an individual would have to take Viagra. In this particular advertisement, I noticed key ploys to entice a man suffering from ED to take Viagra as a means by using a bold selection of diction, a paradise getawayRead MoreWhat Makes Sex For Advertising So Appealing?1674 Words   |  7 Pages Sex is a very controversial subject that normally attracts a lot of attention, which forces it be extremely exploitable for attention craved advertisement creators. Sex can be defined as ways to gain consume rs attention (Belch Belch 2007). What makes sex in advertising so special? Why is sex so appealing to consumers? Sexual appeal can be characterized as an emotional trigger. Sex can be construed as the soul of advertising. (Brayan 2003) There are various emotions that an advertiser can utilizeRead MoreSex Sells : Sexual Innuendo1340 Words   |  6 PagesSex sells. Many advertisers and companies attempt to over sexualize their products, some in blunter ways than others. In many of the aggressively sexual ads, advertisers create women as sex objects and nothing else. These campaigns do not show women in their true states, but rather as parts of women or put into positions to symbolize objects. In the Natan jewelry advertisement, the company objectifies a woman by removing her identity and only including the image of her pristine legs. The pictureRead MoreDoes Sex Sell?986 Words   |  4 Pages1996) and we are a collection of animal urges. There is something natural and innate, simil ar to animals, for human beings to have a certain sex appeal for others. Sex in advertising or â€Å"sex sells† are advertisements that show either the female and male body in order to attract buyers. Ever since advertising was established as a moneymaking business, sex has been utilized with it since it was proven that it could improve interests and sales. Sexuality is considered to be one of the most reliableRead MoreRhetorical Analysis of an Advertisement Essay712 Words   |  3 PagesAnalysis of an Advertisement Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sellRead MoreAdvertisement On The Label Of The Beer Essay1361 Words   |  6 Pages The advertisement I have chosen to analyze is a Budweiser print ad. The ad itself has no text besides the writing on the label of the beer, so the argument is found in only the picture presented. In the picture, you see only the body of the beer bottle with a woman leaning against it. She is in a skin-tight one-piece outfit that continues the label on the bottle where she is leaning. I believe this ad is extremely ha rmful to society in many different aspects including the way it associatesRead MoreThe Old Spice s Advertisement1322 Words   |  6 Pages The Old Spice’s advertisement â€Å"The Man Your Man Could Smell like† is a thirty seconds commercial that initiates a conversation between a woman and her boyfriend or husband about body wash products. The advertisement targets audiences are directed at women, who are in heterosexual relationships and who does the shopping for personal-care products on behalf of their boyfriend or husband. Simply, the female audience is being influenced to purchase the Old Spice body wash for their men. The main tools